Celebs will be showered with swag while their in Toronto for TIFF. They always are.

This year they can look forward to Kobo e-readers, ConScent scented t-shirts, Baker Street baked goods, and everything from jewellery, cosmetics and jackets from brands such as Fila, Stila and RW&CO at the NKPR’s IT Lounge. The New York and Toronto-based public relations firm will be offering these treats in support of two charities: Artists for Peace and Justice and Camp Oochigeas.

Another public relations firm has set up a “TIFF-ting” lounge that also boasts plenty of treats, including organic mattresses, pillows and custom pet beds by Soma.

But why even make stars get out of bed to get free stuff?

Jsquared Public Relations’ Bask-It-Style Lounge actually delivers it right to their hotel rooms: books from Random House, Foxy Originals jewellery, Yummy Skin skincare products and Mereadesso, a Canadian skincare line.

Meanwhile, over at the Ritz-Carlton, guests checking in will be treated to miniature desserts, including tiny film reels made from sugar.

It’s hardly the sweetest free thing celebs will get this week, but it’s definitely a taste of what’s to come. by Dave McGinn 9/8/2011 7:29:11 PM

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